Karl Greenway

Non-Executive Director

Since graduating from Warwick University in 2005, Karl has worked at Aviva for nearly 20 years, originally starting out in the marketing and propositions teams, followed by 15 years working on wealth platforms. He is a Chartered Marketer with a strong passion for user experience and its ability to drive profitable growth in the Wealth business.

Karl oversees proposition development for Aviva’s advised, direct and workplace platforms, guiding everything from strategy definition and prioritisation through to solution and delivery. He also manages ongoing support for these platforms, including issue management, service monitoring, data and integrations, all of which are key to ensuring smooth platform operations and effective customer service. He leads a team of around 75 employees across the UK and has worked closely with FNZ since the Direct Platform launched in 2015.

Karl is married and has a son who shares his love of football and cricket, and he also regularly plays squash. Outside of sport he likes to spend time dining out and socialising with family and friends.