Helping connect the industry, effortlessly
Connect systems and data with confidence. Our standards accelerate integration, improve data quality and unlock connectivity. Whether you’re a provider, platform, adviser, fintech or partner, we give you the tools and support to connect at scale.
Platform Account Standard
Our popular automated Platform Account Opening Standard enables straight-through platform account opening - eliminating re-keying, boosting data quality and dramatically improving client onboarding time and experience.
LoA Data Checklist
Our LoA Data Checklist Standard sets clear data requirements, making it easier for advisers to submit Letters of Authority (LoAs) and for providers to standardise their LoA responses.
Developed through collaboration
30+
for over 30 years, we’ve been connecting the industry for better business.
500+
million illustrations rely on our standards every year.
1+
million pension and ISA transfers use Common Declarations every year.
350+
financial organisations trust our standards to power their integrations.
750+
protection quotes are processed automatically using our standards every year.
Standards Library
Criterion’s Standards power integrations across leading providers, platforms and advisers. Access every version, format and resource in one clear, easy‑to‑navigate hub.
Insights
Your go‑to space for the latest industry news, upcoming events, and in‑depth whitepapers. Explore what’s new, what’s next, and what matters most across our industry.
